London Fox is not just another e-cigarette brand on the market. Its e-cigarettes were created with bartenders and mixologists with the intention that the e-cigarettes could be enjoyed alongside everything from wine and cocktails to beer.
So far, there are two flavors available: Silver, provides the taste of classic tobacco, while Refresh blends peppermint, star anise and rose water and pairs well with a French 75 champagne cocktail. These e-cigarettes are now being sold online and through select bars in London.
In order to make drinking culture more accessible and friendly to consumers, many tastings are now being held with with pairings that are more inventive than the standard cheese and chocolate. Brands are also encouraging people to experiment with high-low pairings such as potato chips, jelly beans and ice cream.