The London Barbers campaign is very straightforward. It brings focus to the tag line, "Look proper," by showing chopped off hair on the floor of the barber shop. Interestingly enough, these sheared locks have fallen in such a way as to display the wild and quirky hairstyles the men had before they visited a London Barbers shop.
Conceived and executed by Trigger Communications, an ad agency based in Canada, the London Barbers campaign provides a fun alternative to other haircut print ads, which tend to hone in on the actual cut rather than the pieces of hair that have been left on the ground after the fact. It was art directed by Brian Allen with creative direction by Todd Blevins and photography by Roth and Ramberg.
Key Themes Behind This Trend
- Haircut Display Ads
- Displaying the chopped-off hair in ads can bring a unique and attention-grabbing element to haircut print advertisements.
- Quirky Hairstyle Marketing
- Highlighting the wild and quirky hairstyles of customers before and after their visit to a barbershop can be an innovative marketing strategy.
- Alternative Barbershop Advertising
- Creating alternative and playful ad campaigns for barbershops can differentiate them from competitors and attract customers.
Where This Applies
- Advertising
- The advertising industry can explore opportunities to create unique and unconventional campaigns for hair salons and barbershops.
- Barber Services
- Barbershop owners and professionals can leverage innovative marketing techniques to promote their services and attract new customers.
- Photography
- Photographers specializing in commercial and campaign shoots can explore creative ways to capture unique elements of hair salon experiences for promotional purposes.
