Although the looks featured throughout the L’Officiel Netherlands March 2014 cover shoot isn't something that a surfer chic would wear to the beach per se, they are outfits that could easily inspire a step up in the sporty style game. Titled 'Siren of the Sea,' it embraces a modern mermaid theme that stylist Djuna Bel interprets with shiny metallics, slinky silhouettes and sparkling accessories.
The L’Officiel Netherlands March 2014 cover shoot was shot by photographer Mason Poole. It stars model Angela Lindvall. The blonde beauty showcases pieces from this year's spring collections. The sultry summer looks are perfected with tousled wet tresses by hair stylist Dennis Got and a sun-kissed face by makeup artist Sandy Ganzer.
Why This Trend Is Growing
- Sporty Style Game
- Opportunity for disruptive innovation in athletic wear and accessories that merge fashion and functionality for the modern athlete.
- Modern Mermaid Theme
- Opportunity for disruptive innovation in sustainable and eco-friendly fashion that embraces mythical and ethereal concepts.
- Tousled Wet Tresses
- Opportunity for disruptive innovation in hair care products and styling tools that create effortlessly beachy and textured hairstyles.
Industries Being Reshaped
- Fashion
- Opportunity for disruptive innovation in creating stylish and functional clothing and accessories for the modern athlete.
- Beauty
- Opportunity for disruptive innovation in developing eco-friendly and sustainable makeup and skincare products with a mythical and ethereal appeal.
- Hair Care
- Opportunity for disruptive innovation in creating innovative hair care products and styling tools that recreate the effortlessly texturized look of wet hair.
