Think about the rent you would save as a retail franchise owner of the LNG Mobile Store Concept. This little outlet is essentially a collection of cargo containers that can be compactly placed on the flatbed of a rig and transported around the China.
This is a project by g.001 in cooperation with Studio Intraligi for Li-Ning LNG as a strategy for exhibiting the brand's clothing to the inhabitants of suburban and rural cities and towns who would otherwise not step inside more established locations. A tractor-trailer can simply pull up to the chosen site and unload the big crates. From there, the LNG Mobile Store Concept unfolds to reveal branches of display cases, shelving and change rooms, expanding in all directions.