Dancers Mette Towley and David Hallberg are at the focus of Revlon's new ad, which was created to promote its empowering Live Boldly campaign.
The ad shows Towley and Hallgerg training in a studio, warming up and then dancing to the hit track 'Flava,' by feminist independent rapper Princess Nokia. With this ad, Revlon promotes the value of independence and self expression, and shows how its products, specifically the 'Volumazing' mascara that's featured, can be used to enhance a consumer's favorite qualities about themselves.
To create the ad, Revlon tapped director Will Schluter, stylist Yashua Simmons, makeup artist Stephanie Peterson, and producer Ferris Bueller. The narration that overlays the music in the ad meanwhile comes from Evie Bear.