'HighVit' Beverages are Like Liquid Vitamins for Fast-Paced Consumers
Michael Hemsworth — January 23, 2016 — Lifestyle
References: highvit & drinkpreneur
For many consumers who face challenging schedules with little time to spare, liquid vitamins are becoming a more prevalent way to obtain nutrition like with 'HighVit' beverages. Created with the intention of being a great tasting drink packed with micronutrients, 'HighVit' beverages have themed benefits rather than flavors with options like 'Defence,' 'Digest' and 'Drive.' With each one offering a distinct benefit, it's clear why the beverage is a refreshing way to supplement diets with a quick, easy to digest drink.
Each of the 'HighVit' beverages are packed with 24% juice in addition to liquid vitamins, which makes them a healthier option compared to soda or other drinks. While the brand is just breaking into the market, the colorful, expressive branding has already caught attention.
Each of the 'HighVit' beverages are packed with 24% juice in addition to liquid vitamins, which makes them a healthier option compared to soda or other drinks. While the brand is just breaking into the market, the colorful, expressive branding has already caught attention.
Trend Themes
1. Liquid Vitamin Drinks - As more consumers seek on-the-go nutrition, the trend of liquid vitamin drinks provides an opportunity for innovative supplement brands to meet their needs.
2. Functional-themed Beverages - The rise of 'HighVit' beverages' themed benefits rather than flavors demonstrates an opportunity for brands to differentiate themselves by offering specific functional benefits in their products.
3. Healthier Drink Options - As consumers prioritize health and wellness, the trend of healthier drink options like 'HighVit' beverages provides an opportunity for innovative brands to offer healthier alternatives to traditional sugary drinks.
Industry Implications
1. Supplement Industry - The trend of liquid vitamin drinks provides the supplement industry with an opportunity to innovate and create convenient, on-the-go nutrition options.
2. Functional Beverage Industry - The rise of 'HighVit' beverages' themed benefits opens up an opportunity for brands in the functional beverage industry to create products that offer specific benefits targeted towards different demographics.
3. Healthy Beverage Industry - 'HighVit' beverages demonstrate an opportunity for brands in the healthy beverage industry to create innovative and convenient drink options that cater to consumers' growing health and wellness concerns.
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