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Fiery Animated Fonts

Ruslan Khasanov's 'Liquid Type in Motion' is Mesmerizing GIF Topography

— September 5, 2011 — Art & Design
Animated GIFs have now entered the arena of typography as the stunning Liquid Type in Motion series shows. Absolutely breathtaking, this font series will have you instantly mesmerized, as though you were staring into a hypnotic bonfire. The movement is so fluid, it is no wonder it was described as liquid even though the letters look like living flames.

Created by Ruslan Khasanov, a graphic designer based in Russia, the Liquid Type in Motion series is quite similar to his Au Revoir font design, which were definitely inspired by the fire that this series seems inspired by. It is as though Khasanov loved that design so much, he wanted to take it to the next level. The Liquid Type in Motion series certainly does that.
Trend Themes
1. Animated Typography - The rise of animated typography in design opens opportunities for software and creative industries to advance motion and graphic design capabilities.
2. Fluid Design - The fluid-like qualities of Ruslan Khasanov's Liquid Type in Motion typography opens opportunities for materials, fashion, and graphic design industries to explore and integrate fluidity and molten textures.
3. GIF as Artistic Medium - The trend of using GIFs as a form of digital artistic expression offers opportunities for social media, gaming and digital art industries to explore and develop new forms of storytelling, visual arts, UI, and UX designs.
Industry Implications
1. Design - Graphic and motion design industries can leverage the mesmerizing effects of animated typography, and explore new forms of liquid and molten creations as an innovative form of design expression.
2. Marketing - Brands in the marketing and advertising industries can incorporate GIFs as an artistic and creative medium, creating unique and dynamic content that helps to engage customers, in various digital mediums.
3. Entertainment - The fluid and mesmerizing quality of Ruslan Khasanov's Liquid Type in Motion offers opportunities for entertainment industries to incorporate similar designs in movies, TV shows, music videos, and other forms of media to create memorable and inspiring visual effects.
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