Reebok Unveils The Liquid Floatride Run Sneakers Using New Technology
References: reebok & news.reebok
Reebok unveils its unique Liquid Floatride Run sneakers that have the label's all-new Liquid Factory technology implemented in its construction. This technology lifts the weight off by 20% compared to the original Floatride run sneakers, but this time, with two added elements -- the liquid lace and the liquid grip. This unique concept made its first debut back in 2016, using a digital process based on 3D drawing techniques. The liquid material is used to create clean and precise drawings of the shoe and then followed by adding three-dimensional layering.
The liquid lace completely replaces the traditional lacing system on the new Liquid Floatride Run, with its stretch-to-fit, slip-on silhouette, while still enabling easy slip on and off. The liquid grip replaces the traditional rubber constructed outsole and is crafted in stripes, lightening the weight of the shoe dramatically. Reebok's Liquid Floatride Run sneakers will be available beginning March 21 on the label's website.
The liquid lace completely replaces the traditional lacing system on the new Liquid Floatride Run, with its stretch-to-fit, slip-on silhouette, while still enabling easy slip on and off. The liquid grip replaces the traditional rubber constructed outsole and is crafted in stripes, lightening the weight of the shoe dramatically. Reebok's Liquid Floatride Run sneakers will be available beginning March 21 on the label's website.
Trend Themes
1. Liquid Factory Technology - Implementing liquid materials in manufacturing processes offers disruptive innovation opportunities for creating lightweight and precise products.
2. Liquid Lace - Replacing traditional lacing systems with liquid lace opens up possibilities for slip-on footwear that is easy to wear while maintaining a secure fit.
3. Liquid Grip - Using liquid grip as an alternative to rubber outsoles presents disruptive innovation opportunities for reducing the weight of sneakers without sacrificing traction.
Industry Implications
1. Footwear - The use of liquid materials in the construction of sneakers can revolutionize the footwear industry by creating lighter, more comfortable, and precision-engineered products.
2. Manufacturing - Liquid Factory technology offers disruptive innovation opportunities in the manufacturing industry by enabling the creation of intricate designs and reducing the weight of products.
3. Sports Equipment - Liquid grip technology applied to sports equipment can lead to breakthrough innovation by providing athletes with lighter and more functional gear without compromising performance.
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