Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join 306,099 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 396,976 cutting edge ideas.

Liora Katz, Founder of SWAK X (INTERVIEW)

— December 15, 2011 — Social Good
In this interview with Social Business, Sealed With a Kiss (SWAK X) Founder, Liora Katz, shares her story about joining the world of social entrepreneurship, beginning with a journey back home to South Africa. The jewelry designer currently has a line in collaboration with Wrist to Hair that works to empower and employ young adults affected by HIV/Aids.

We recently wrote a profile that included a gallery of the SWAK X and W2H collaboration. Now Liora answers a few of our questions on her business model, her source of inspiration and how she manages to stay creative.

4 Questions with Liora Katz, Founder of SWAK X

1. How did the idea for the business model come about?
I was living in the USA and moved back to South Africa. I found it very difficult to be here again with all the poverty and suffering. I wanted to add something to the lives of those less fortunate in a way that made an impact on their lives, personally.

I met with the Tomorrow Trust and realized that something as simple as recognition on your birthday was not an option or a presence in their lives. As I love my birthday, this really upset me. I decided to create a birthday program for the Tomorrow Trust students and found a team to assist. We bake a cake delivered with a candle, personalized card and a gift to every student on their birthday. They are sung happy birthday to and the importance of their worth on this day is noted.

Through this program, I got to know a few of the ladies and once they graduated, realized that the support structure offered by the Tomorrow Trust was not available to them in the same way after studying. Many struggled to find work in this competitive market and needed a transitional program to assist.

At the time my sister in-law was moving to Australia and asked me to find her something to do there. Hence, the birth of SWAK X! I had the platform for a product, the International market and the ability to assist young ladies by taking their talents, offering holistic training in all aspects of life - from writing a resume, to dressing, to contraception, HIV testing, balancing a check book etc. and finding their talents and what they wanted to do and utilizing it at SWAK X. The aim was to offer temporary work and help them find a permanent career, but to this day the core team has not wanted to leave!

What was also amazing was the South African local response, which is actually the largest current market for SWAK X.

2. How did you decide to join this sector?
Think it is covered above - but the desire and need to make a difference and help these very talented, amazing ladies and hopefully change their lives.

3. How do you get your inspiration?
Seeing how much the ladies we employ have grown and wanting to help thousands of young ladies and their families. I want to know that SWAK X has created employment and empowered many women and through this changed the pattern and the future of their families.

4. How do you reset yourself to be creative? Do you have any rituals?
I work best under pressure and stress, so as the market and the needs change,
so the inspiration is demanded! Also, when I travel I find that the
international landscape offers so many new and unique ideas and is often the
catalyst to creativity within SWAK X. Also, the people I meet that get
involved help build the landscape to a new area of growth and creativity
within SWAK X.