While Orlando may not be considered the same kind of coffee mecca that Seattle or Portland is, 'Lineage Roasting' is on a mission to change that. With carefully selected blends and a modern coffee shop atmosphere, this coffee roaster is changing the way Floridians think about coffee.
Lineage Roasting is a quality-forward coffee shop run by owner and head roaster Jarrett Johnson. Unlike chain coffee shops, the cafe lets the coffee speak for itself with a sleek brew bar where each pour-over is created. Because the focus is on the beans, customers are encouraged to learn more about each roast as they wait for their drink. The cafe also serves up its own blend of cold brew for those who are looking for a refreshing way to beat the Florida heat.
With its quality beans and welcoming atmosphere, Lineage Roasting is the perfect place for those attending Trend Hunter’s Orlando innovation conference to immerse themselves in third wave coffee culture.
Key Themes Behind This Trend
- Quality-forward Coffee Shops
- Lineage Roasting is redefining the coffee experience by focusing on quality beans and creating a welcoming atmosphere.
Where This Applies
- Coffee
- The coffee industry has an opportunity to embrace quality-forward approaches and elevate the coffee experience.
- Hospitality
- The hospitality industry can capitalize on the trend of quality-forward coffee shops by incorporating them into their establishments to enhance the overall customer experience.
- Food and Beverage
- The food and beverage industry can explore the trend of quality-forward coffee shops by sourcing high-quality beans and offering a unique coffee experience to their customers.
