Swedish brand Intimina is introducing the Lily Cup, a reusable menstrual cup that's aiming to replace your pads and tampons.
Menstrual cups, such as the Diva Cup, haven't been super popular among women, but this could easily be due to a lack of information. The Lily Cup is an especially attractive option in this market because it can be worn for up to ten hours. The reusable cup is also super compact and portable, fitting into a discreet container the size of a lip balm.
Best of all, the Lily Cup, like other menstrual cups, is easy on the environment. One menstrual cup is the equivalent to over 1,000 tampons. Imagine all the time and money you'd save!