The tag line for this ad is, â€œTaste for a healthy lifestyle." Perhaps the tag line should be, â€œTaste for a bad campaign.â€
It is just in bad taste to portray the animals you are promoting people to eat as lovable characters hitting the gym to be lean enough for you to eat/
To make things worse, the campaign is not by an amateur or a student, it is by TBWA, a seasoned ad agency.
The print ads promote Like It Lean's Chicken, Beef, and Ham meals by depicting the animals' healthy life style. We see cows in a yoga class, pigs on cycling machines, and a chicken doing aerobics.
PETA will have a field day with these: That is not to say vegetarians do not have their fair share of stupid ads. See blow!