There are a variety of lightweight sneakers on the market but few are as multifunctional as the '247' sneakers. Weighing in at just 450 grams, the '247' sneakers features a waterproof microfiber exterior to prevent rain or water from permeating the design.
The sole of the '247' sneakers feature an odor-proof design that keep feet vented during extended wearing and even have an activated charcoal layer for odor neutralizing. Best of all, the '247' sneakers come in a variety of color and style options to suit your preference.
The '247' lightweight sneakers can be purchased on the brand's Kickstarter campaign page where an early bird pair can be picked up for under $80. The sneakers are set to de delivered in August of this year to make them the perfect shoe for ending the summer and hitting fall on the right foot.
Key Themes Behind This Trend
- Lightweight Sneakers
- Opportunity for brands to develop lightweight sneakers with multifunctional features like odor-proof designs and waterproof exteriors.
- Odor-free Footwear
- Potential for creating innovative footwear designs that incorporate activated charcoal layer for odor neutralizing.
- Direct-to-consumer Campaigns
- Disruptive innovation opportunity for brands to launch direct-to-consumer campaigns through crowdfunding platforms like Kickstarter.
Where This Applies
- Athletic Footwear
- The athletic footwear industry can leverage the trend of lightweight sneakers with multifunctional features to cater to the needs of active individuals.
- Outdoor Gear
- Outdoor gear industry has a chance to explore odor-proof designs in footwear to enhance the comfort and functionality of their products.
- E-commerce
- With the growing popularity of direct-to-consumer campaigns, e-commerce platforms can provide opportunities for brands to reach a wider audience and gain market traction.
