'Jimmy's' is producing a lightly sweetened iced coffee beverage that offers a healthy alternative to other pre-packaged drinks. Traditional iced coffee is brewed at a higher strength than normal coffee in order to combat the dilution caused by the addition of ice. As a result of this process, many consumers prefer to add sweetener to their iced coffee beverages.
Jimmy's provides a way for consumers to enjoy sweet coffee drinks without the extra calories. 'The Skinny' is a bottled iced coffee that is lightly sweetened with demerara sugar. Each bottle only contains 118 calories, making it a healthy alternative to other iced coffees. Not only is The Skinny a more nutritious choice, but it also comes in a ready-to-drink package that makes it easy to grab on the go.
Jimmy's lightly sweetened beverage demonstrates that consumers are looking for a healthy iced coffee that does not sacrifice taste.