Koosh Ball Bullets

The Lightfield 'Less Lethal StarLite' Keeps Your Family Safe

I have to start by saying that this Lightfield Less Lethal StarLite post is cracking me up. Perhaps it’s the late hour, but I think it has to do with the ‘less lethal’ portion of the name. I mean, really? (I feel like I can go into a ‘Really’ SNL skit right now.)

Having sold the Lightfield Less Lethal StarLite bullets (which resemble the ever-fun Koosh ball) to law enforcement agencies for years, they are now available to the general public. Hailed as “almost incapable of penetrating the body,” it’s a safer way to stay safe. Really?

Safer Non-lethal Ammunition
Lightfield's 'Less Lethal StarLite' bullets offer a safer alternative to traditional ammunition.
Accessibility of Law Enforcement Technology
The availability of Lightfield's Koosh ball bullets to the general public indicates a trend towards making law enforcement technology more accessible.
Humorous Safety Products
The amusing features and comparisons of the Lightfield Less Lethal StarLite bullets suggest a trend towards creating safety products with a sense of humor.

Where This Applies

Law Enforcement Equipment
Lightfield's Koosh ball bullets cater to law enforcement agencies, providing them with a non-lethal option for their ammunition needs.
Personal Safety Products
The Lightfield Less Lethal StarLite bullets are now available to the general public, capturing the market for personal safety products.
Entertainment and Novelty Items
The Koosh ball-like design of Lightfield's bullets lends itself to the entertainment and novelty market, attracting consumers looking for unique safety products.
SCORE
1.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 10%
Activity 36%
Freshness 8%