NARS just launched a brand new collection — The Light Reflecting line — and this range boasts a hyper-effective Light Reflecting Foundation. Offered in 36 shades, the product presents an innovative combination of makeup and skincare. The formula promises to blur imperfections and smooth the look of textured skin. Individuals who use NARS' Light Reflecting Foundation will enjoy a visible improvement to the skin's clarity after six weeks of daily use. The product also works to conceal blemishes, dark spots, and redness.
The high-quality ingredients ensure that the skin is protected against environmental aggressors and blue light. This is particularly useful to individuals who live in busy and polluted urban environments, as well as for those who work in front of a computer. Ideal for all types of skins, the lightweight formula of NARS' Light Reflecting Foundation is extra-breathable, as well.
Image Credit: NARS
Key Themes Behind This Trend
- Light-reflecting Makeup
- Disruptive innovation opportunity: Develop light-reflecting makeup products that target specific skin issues, such as dark circles or uneven skin tone.
- Skincare-makeup Hybrids
- Disruptive innovation opportunity: Create products that combine the benefits of skincare and makeup, such as skin protection and coverage in one formula.
- Environmental Protection Cosmetics
- Disruptive innovation opportunity: Develop cosmetics that protect users' skin from environmental stressors, such as pollutants and blue light from digital devices.
Where This Applies
- Cosmetics
- Disruptive innovation opportunity: Integrate the benefits of skincare and makeup to develop products that cater to the needs of urban consumers exposed to environmental stressors.
- Technology
- Disruptive innovation opportunity: Develop technologies that protect users from blue light, which is emitted by digital devices, and integrate them into cosmetics and skincare products.
- Fashion
- Disruptive innovation opportunity: Collaborate with fashion brands to integrate light-reflecting technology into clothing to create garments that enhance the wearer's appearance.
