LIFUL MINIMAL GARMENTS' SS19 Range is Inspired by The Beach
References: layershop.kr & highsnobiety
South Korean fashion label LIFUL MINIMAL GARMENTS launches its latest collection designed specifically for the Spring/Summer 2019 season. The capsule draws inspiration from 'The Beach,' a movie starring Leonardo DiCaprio from the early 00s. The inspiration transpires through the colorful details including the tie-dye features on the garments, along with beaded accessories that recall the previous eras.
This evokes a sense of a relaxed backpacker style, which is also punctuated with the casual silhouettes. The seasonal pieces include polo shirts, trousers with pinstripe details, short sleeve tops, sweaters, and more. Overall, the apparel blends smart apparel with a laidback beachy aesthetics. The standout items include the mint green sweater and the tie-dye long sleeve top. The range is now available for purchase online at Layer Shop.
This evokes a sense of a relaxed backpacker style, which is also punctuated with the casual silhouettes. The seasonal pieces include polo shirts, trousers with pinstripe details, short sleeve tops, sweaters, and more. Overall, the apparel blends smart apparel with a laidback beachy aesthetics. The standout items include the mint green sweater and the tie-dye long sleeve top. The range is now available for purchase online at Layer Shop.
Trend Themes
1. Movie-inspired Streetwear - Disruptive innovation opportunity: Collaborate with movie studios to create limited edition streetwear collections inspired by popular films.
2. Tie-dye Features - Disruptive innovation opportunity: Develop a sustainable and eco-friendly tie-dye technique for clothing manufacturing.
3. Relaxed Backpacker Style - Disruptive innovation opportunity: Create a subscription service that curates and delivers a personalized selection of relaxed, travel-inspired clothing to customers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Use AI and data analytics to predict and customize fashion trends, offering personalized shopping experiences.
2. Film and Entertainment - Disruptive innovation opportunity: Incorporate fashion and merchandise collaborations as part of movie marketing strategies.
3. Sustainable Manufacturing - Disruptive innovation opportunity: Develop new techniques and materials to reduce the environmental impact of the fashion industry.
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