Instant Volumizing Conditioners

The Eva NYC Lift Off Volume Conditioner Boosts Volume for 24 Hours

The Eva NYC Lift Off Volume Conditioner is thickening and moisturizing, and beneficial for instantly delivering triple the volume. The formula for fine hair taps into the benefits of antioxidant-packed wild berries from Australia, plus linden bud from trees in Turkey. Best paired with the brand's Lift Off Volume Shampoo, this free-from conditioner shares a rich aromatic experience from citrus, mints, sea salt and grounding rosewood.

As part of a consumer trial, 100% of users agreed that the entire Lift Off Volume collection made their hair look and feel voluminous without it feeling dry or heavy with added weight.

The product is packaged in 100% recyclable aluminum and it is easy to properly dispose of at the end of its usable life.

Volumizing Hair Care Products
Opportunity to create innovative hair care products that deliver maximum volume without weighing hair down.
Eco-friendly Packaging
Opportunity to use sustainable and biodegradable materials for packaging that aligns with environmental values.
Natural and Organic Ingredients
Opportunity to develop hair care products that use natural and organic ingredients, such as wild berries and linden bud, that deliver superior results for healthier hair.

Sectors Adopting This

Beauty and Personal Care
Innovative solutions for hair challenges such as volume are a growing segment of the beauty industry.
Sustainable Packaging
Disruptive innovations and eco-friendly packaging materials provide solutions for companies committed to sustainability.
Natural and Organic Ingredient Market
Consumer demand for safer, healthier, and more sustainable hair care products is driving growth in the natural and organic ingredient market.
SCORE
2.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 43%
Freshness 12%