Greece-based designer Spyros Doukas created the feminine packaging for Life Easy juices. The packaging begins as a sleek black beverage carton that resembles an oversized juice box. The boxes are then labeled with stunningly beautiful pin-up models who are perched atop large pieces of fruit to reflect each particular juice flavor.
The Life Easy juices are geared towards female Millennials who are looking for edgy packages that suit their lifestyle. The idea is to use Millennial-aged models and bright colors that boast happiness and purity. The models are all real women who were photographed and edited to look as though they were truly floating on pieces of fruit.
This clean and sensual idea was inspired by pleasures typically associated with the juice market. It's described that these juices are ultimately "centered on pin-up girls and a retro visual language."
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