As the consumer focus on nutritional values and ingredient contents grows, the demand for healthy, GMO-free products also intensifies and progressive grocery chains like Lidl Germany seek to satisfy this niche as early as possible. Taking into consideration that "[salmon] accounts for 15 percent of the total fish consumption of Germans," this is a very important move.
Lidl Germany positions itself as one of the grocery purveyors of the GMO-free movement. It recently certified its private label of salmon to be non-genetically modified. Dubbed 'Ocean Sea,' the action places Lidl Germany to be "the first grocery retailer in the country [to do so]." In addition, the chain's salmon fillets under 'Fisherstolz' and its Norwegian smoked salmon are expected to also be GMO-free certified.
Image Credit: Lidl Germany