Let's face it, many people buy books, read them once and then never open them again, and these Librairie L'Echange ads would have to agree. These kooky ads have a refreshingly morbid twist on typical literature-promoting print ads.
Four ads were released in the series by advertising agency Brad in Montreal, Canada. Each of the four ads showcases a different gloomy scenario that people many find themselves in; after each of these scenarios, it's highly unlikely anyone would need to reread these books.
A self-hypnosis book would be totally useless for someone who's dead, just like a natural conception book would be the last thing a large family would want to read -- unless they are on a TLC show or have the last name Kardashian, that is.
Terminal Literature Promotions
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Bemused Bookish Beauties
Flowering Book Sculptures
Art From Library Discards
Glass Box Libraries
Recycled Books as Art
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The Librairie L'Echange Ads Promote Last-Time Reads
- By: Emily EvansJun 4, 2011