Lexus is at it again with their new super sports car the 2012 LFA. Limited to only 500 and production ending at the end of the year, this luxury roadster will be one of the rarest produced and most sought after for Lexus.
The 2012 LFA boasts a mammoth 4.8L, V-10 engine that churns out an exhilarating 552 horsepower; however, those specs pale in comparison to the price tag. The new LFA will cost you a measly $375,000 (US), compound that number with the limited amount for production, and this is sure to attract the most affluent collectors.
However, if you live in the Los Angeles area, you would have noticed an abundance of billboards for the supercar as part of an aggressive ad campaign by Lexus. They must not be aware the current economic climate seeing that most people can barely afford to buy a Prius.
Key Themes Behind This Trend
- Luxury Sportscars
- Disruptive innovation opportunity: Create a more affordable luxury sportscar that targets a wider consumer base.
- Experiential Marketing
- Disruptive innovation opportunity: Develop unique and immersive advertising campaigns to generate buzz and attract affluent consumers.
- Limited Edition Production
- Disruptive innovation opportunity: Explore the strategy of producing limited edition versions of products to create exclusivity and drive demand.
Where This Applies
- Automotive
- Disruptive innovation opportunity: Integrate sustainable technology and alternative energy sources into luxury sportscars.
- Advertising
- Disruptive innovation opportunity: Utilize emerging technologies and digital platforms to create engaging and targeted marketing campaigns.
- Collectibles
- Disruptive innovation opportunity: Leverage blockchain technology to authenticate and track limited edition products, creating a more transparent and secure collectibles market.
