Levi’s x Damien Hirst is a beautiful amalgamation of North American and European flair. The beautifully constructed Levi's 501 jeans have quickly become a legendary piece. Damien Hirst put his British spin on the technique, which he refined while working in his Brixton studio in 1992 and soon become a staple in his design.
The long rainbow technicolor paint stroke technique has since become a signature of Hirst's. This concept bled into his collaboration with the American apparel line that unveils a handful of beautifully decorated jeans. A spokesman from Levi's says, "Although the final collection differed slightly from Hirst’s original design, the colorful, radiant effect no doubt belongs to the divisive artist, and will always be a recognizable hallmark of his work."