Iconic cooler brand Igloo has partnered with The Beatles to launch a limited-edition 'Let It Be' cooler. Of course, the unit gets its name from The Beatles' final studio album, also titled 'Let It Be.'
The new cooler utilizes Igloo's standard seven-quart model -- a lightweight design that can fit up to nine standard canned drinks. In addition, the model is dressed in a collage consisting of artwork and photographs from The Beatles 'Let It Be' era, including the classic album cover and select images of John Lennon, Paul McCartney, George Harrison, and Ringo Starr.
“Through this limited-edition Let It Be Little Playmate, designed with incredible graphics of the Fab Four, Beatles fans can enjoy ice-cold refreshments while celebrating their all-time favorite band," said Brian Garofalow, Igloo's Chief Marketing Officer.
Image Credit: Igloo
What Makes This Trend Stand Out
- Music-themed Products
- Brands can partner with iconic bands to release limited edition products to target music fans.
- Artwork-designed Products
- Utilizing artwork and photographs from iconic bands can be a unique selling point for products.
- Custom Cooler Design
- Customizing the design of coolers can create a new niche in the cooler industry.
Sectors Adopting This
- Consumer Goods
- Consumer goods companies can create limited edition products by partnering with iconic bands.
- Music Merchandise
- Music merchandise companies can expand their product line by creating custom-designed coolers.
- Outdoor Recreation
- Outdoor recreation companies can tap into the custom cooler industry to offer unique products for their customers.
