Visible Bronzer

Leonie Smelt Doesn't Bother to Blend for 'Kaleidoscope Eyes'

In this gorgeous 'Kaleidoscope Eyes' photo set from Leonie Smelt and photographer Niki Polman, a neutral backdrop and neutral clothing serve to accentuate the visible bronzer rocked by the model.

While bronzer is commonly applied in C-shaped swirls around the browbone and cheekbone, it's usually blended in with the rest of the makeup. Leonie Smelt and Niki Polman defy this notion outright, leaving the bronzer as is to highlight the model's porcelain skin in eye-popping fashion.

Visible-bronzer-as-focal-point
There's an opportunity for makeup companies to create products that are intended to be used as a focal point rather than blended seamlessly.
Embracing-unconventional-makeup-application
Trend-setting makeup artists can make a name for themselves by challenging traditional makeup application techniques.
Minimalist-backdrops-to-emphasize-makeup
Photographers can explore minimalist or neutral backdrops to bring the focus onto makeup in editorial shoots.

Industries Being Reshaped

Beauty-and-makeup
Beauty companies can innovate by creating bold and unconventional products that appeal to a young and creative demographic.
Photography-and-videography
Photographers and videographers can experiment with unconventional backdrops and lighting to emphasize makeup in their work.
Fashion and Modeling
Fashion brands can collaborate with makeup artists to create bold and unconventional looks that complement their clothing collections.
SCORE
3.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 25%
Freshness 8%