Robotic toys are quickly becoming one of the most popular methods of play within the toy industry, so the LEGO Robo Sports Club identifies how it could be expanded into new areas for kids to enjoy. The project consists of a sports wearable, an accompanying app and a LEGO robot that kids need to build before they can play. This encourages customization and interaction to ensure that kids are learning and staying active when they are playing.
The LEGO Robo Sports Club is the design work of Mike Andersen and is suited for kids aged 8-12 years old, and brings a distinct level of technological integration to the classic building blocks. The toys also incorporate robots into the lifestyle of kids at an early age to get them accustomed to how they operate.