Building Block-Infused Portraits

Nathan Sawaya's LEGO Pictures Put Realistic LEGO into Reality

These incredible LEGO pictures by Nathan Sawaya cross the beloved building block toy company with real life. The combination has led to a fun guessing game that may trick your brain.

Each one of the LEGO pictures contains an impressively realistic LEGO build implemented into everyday scenery. Some of the constructs include a lovely red dress, a bathing towel and a pair of flip flops. I won't spoil the rest, because it is fun to try and find the LEGO items within the pictures.

It's interesting to see the playful toy company seen in such a sophisticated light. It fits in quite well with this cultured and artistic project. The project was done in collaboration with the photographer Dean West.

Building Block-infused Art
Opportunity for artists to use building blocks in creating realistic art pieces and blur the lines between real and imaginary worlds.
Toy-based Realism
Experts in various forms of art could experiment with using popular toys in their realistic art projects and create a new niche.
Toy-inspired Interactive Experiences
Game developers could use this idea to create fun interactive experiences that blend the real and virtual worlds.

Industries Being Reshaped

Toy Manufacturing
Opportunity for existing toy companies or startups to create building blocks with higher level of details and realism.
Art and Photography
Opportunity for artists to use toys as a new medium for their art, while photographers could experiment with using toys to enhance their photos.
Digital Gaming
Opportunity for game developers to create a new genre of interactive experiences that use toys and real world spaces as the main focus.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 55%
Freshness 8%