LEGO CUUSOO is a Crowdsourcing Platform for New Product Ideas

 - Oct 5, 2011
References: lego.cuusoo & popsop
For those of you brimming with ideas for new LEGO creations, it's time to visit LEGO CUUSOO, a crowdsourcing platform that asks visitors to submit new ideas for LEGO products.

Users who submit their ideas onto the LEGO CUUSOO platform will get the opportunity to have their idea become a reality and sold in LEGO brand retail stores as well as its online store. The final winners will earn 1 percent of the product's total net revenue. To get this chance, however, ideas must receive at least 10,000 votes on the crowdsourcing site.

The LEGO CUUSOO is a collaboration between the Danish toy maker LEGO Group and CUUSOO, a company with over 10 years of crowdsourcing and open innovation experience. In fact, the word "cuusoo" means "imagination" as well as "wish" in Japanese.