The new LEGO Art series consists of four nostalgic sets that help Millennials welcome buildable pieces of pop culture into their homes. The art sets were created through official collaborations with the Andy Warhol Foundation, The Beatles, Marvel Studios and Lucasfilm, making it easy for fans to enhance the look of their homes with icons, Star Wars characters, superheroes and more.
Much like creating a painting, assembling a LEGO Art set begins with a blank canvas but the mess-free, gratifying experience of assembling 2D LEGO tiles quickly comes together to create a colorful work of art that can be displayed in the home. To accompany the experience of creating LEGO Art, there are soundtracks that can be listened to for more insights on the inspirations behind the artful designs.
Image Credit: LEGO
Key Themes Behind This Trend
- Nostalgic Art Sets
- Opportunity for companies to collaborate with iconic brands to create buildable art sets that appeal to Millennials and tap into their love for pop culture.
- Mess-free Assembly
- Potential for innovative companies to develop new assembly processes or materials that offer a mess-free and gratifying experience, similar to assembling LEGO Art sets.
- Enhanced Home Decor
- Opportunity for home decor companies to offer customizable and display-worthy art pieces, like the LEGO Art sets, that allow consumers to enhance the look and feel of their homes.
Where This Applies
- Collaborative Product Design
- Opportunity for product design companies to collaborate with brands and create buildable art sets that merge pop culture and creativity, like the LEGO Art series.
- Soundtrack Integration
- Potential for music streaming platforms or artists to collaborate with art set companies and provide soundtracks that enhance the creative experience of assembling art sets.
- Customizable Home Decor
- Opportunity for home decor companies to offer customizable art pieces that allow customers to personalize their homes and showcase their love for pop culture, similar to the LEGO Art sets.
