Munich-based ad company Serviceplan beautifully created a thought-provoking campaign where the LEGO advertisement travels back in time to the 60s, 70s and 80s to showcase inspirational thinking. The slogan "Builders of Tomorrow" sparks the entire campaign, proving that learning at a young age could better the future.
The three images portray the children's LEGO building inventions and how they are inspired to build the future's eco-friendly and energy-saving endeavors. The outfits are quite comical, but this LEGO advertisement does its job quite well and provokes the proverbial "Aha" moment.
23-Foot Block Battleships
Mind-Blowing Block Games
Topographical Building Blocks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.