The Learn to Quit app is a platform put together by the National Institute of Drug Abuse designed to aid consumers suffering from mental illnesses such as depression, schizophrenia and bipolar disorder to quit smoking. The app is segmented to these consumers in particular since they account for a large portion of the cigarette smoking population and have a hard time distancing themselves from the habit. The app is designed to encourage, monitor and aid consumers seeking to stop smoking once and for all with behavioural science features.
The Learn to Quit app is the first of its kind with a mental illness focus. The platform was put together by Smashing Ideas and it offers a visual learning platform to be more user-friendly at explaining abstract ideas. The visuals are used to showcase quitting techniques to boost effectivity.