As many consumers grow weary of the looming consequences of climate change, exemplifying bold leadership in sustainable packaging as an e-commerce or CPG brand is extremely important. With the increase in online shopping during the COVID-19 pandemic, this becomes even more evident. Packsize—a company that offers on-demand packaging solutions—showcased the importance of social responsibility in this category through a Telly award-winning campaign. The video follows "a journey of customer experience, sustainability, and reaching operational excellence," while educating viewers on the perks of automated and optimal packaging solutions.
In today's climate, Packsize's positioning as an on-demand company is beneficial as the tailored boxes allow companies to minimalize unnecessary space, eliminating the need for peanuts, air pillows, and other void fillers. The right-sized box also assists in reducing shipping costs and labor, as well as minimize damages.
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