Chinese manufacturer LeEco released a new smart bike called ‘Le Super Bike.’ While there are a number of connected bikes on the market, this model comes with unique features that set it apart from comparable products.
Like many other smart bikes, Le Super Bike is equipped with high-tech features such as route-mapping, light signals and speed tracking. However, the bike also boasts some more entertaining features that are likely to appeal to young consumers. For instance, there is a four-inch screen fitted to the handlebars called BikeOS, which acts as a bike-integrated smartphone. In addition to tracking ride data, BikeOS can function as a music player and a phone thanks to its 4G connection. Additionally, the bike comes with an optional camera accessory that allows users to film stunts or scenic rides.
With its creative entertainment features, Le Super Bike is likely to appeal to young consumers interested in e-bike technology.
Key Themes Behind This Trend
- Smart Bikes with Entertainment Features
- There is an opportunity for manufacturers to create smart bikes with unique features that appeal to young consumers, such as a music player or camera accessory.
- Bike-integrated Smartphones
- There is potential for companies to develop bike-integrated smartphones, as seen in Le Super Bike, which allow for route-mapping, speed tracking, music playing, and 4G connectivity.
- Connected Bike Accessories
- There is an opportunity for accessory manufacturers to create connected bike accessories (such as the optional camera for Le Super Bike) to enhance and personalize the riding experience.
Where This Applies
- Bicycle Manufacturing
- Bicycle manufacturers can adapt to the growing demand for connected bikes with unique features and entertainment options, such as integrating a bike-integrated smartphone or offering camera accessories.
- Smartphone Manufacturing
- Smartphone manufacturers can expand their market by creating bike-integrated smartphones that offer features like route-mapping, speed tracking, music playing, and 4G connectivity.
- Accessory Manufacturing
- Accessory manufacturers can develop connected bike accessories that complement the smart bike user experience, such as camera accessories for recording rides or other personalized features.
