Food-of-the-month clubs are on the rise (at least in New York City) and dessert clubs are not far behind. In London, Le Dolci is one such dessert club. But instead of monthly deliveries, Le Dolci delivers desserts on a weekly—yes, weekly—basis.
Le Dolci claims it is London’s first weekly cake club. A different assortment of Le Dolci's pies, biscotti, brownies, and cakes—which are all made from organic, free-range and fair-trade ingredients—are delivered to doorsteps each Friday.
As an avid dessert-eater, I just have one question: When will cake clubs come to my city?
Key Themes Behind This Trend
- Food-of-the-month Clubs
- Disruptive innovation opportunity: Create a dessert club subscription service that delivers different desserts to customers on a monthly basis.
- Weekly Dessert Clubs
- Disruptive innovation opportunity: Introduce a dessert club that offers weekly deliveries of a variety of desserts made from high-quality, ethically-sourced ingredients.
- Organic Dessert Deliveries
- Disruptive innovation opportunity: Launch a dessert delivery service that specializes in organic desserts made from organic, free-range, and fair-trade ingredients, catering to health-conscious consumers.
Where This Applies
- Food Subscription Industry
- Disruptive innovation opportunity: Develop a platform that offers a diverse range of food subscription services, including dessert clubs, catering to customers' specific preferences.
- Online Dessert Delivery Industry
- Disruptive innovation opportunity: Create an online platform that connects dessert enthusiasts with local bakeries and confectioneries, offering a wide selection of desserts for doorstep delivery.
- Organic Food Industry
- Disruptive innovation opportunity: Establish a brand that focuses on producing and delivering organic desserts, expanding the reach of organic options in the dessert market.
