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Reality Book Deals

Lauren Conrad Becomes an Author

— October 30, 2008 — Business
When Lauren Conrad was roasted by David Letterman, the Hills starlet also revealed that she had landed a three book deal with HarperCollins.

It seems a little ironic that in a time when there is so much hype around the decline of print publications, that so many celebrities are eager to jump into the printed book scene. Mary-Kate and Ashley Olsen just launched their book this week too. Perhaps it's because this is their last chance before the publishing world moves predominantly to e-books, or maybe people like Lauren Conrad want to have themselves forever preserved the old fashioned, more 'prestigious' way.

"It’s definitely influenced by my own life,” Lauren Conrad told People Magazine. "The books are about a girl who moves to L.A. and stars in a reality show, so obviously there are some similarities. I’m not trying to do a fictional story based on all my friends in my real life because their stories aren’t really mine to tell."

It's incredible to think that reality shows, an essentially unheard of form of entertainment a decade ago, have become so iconic of modern pop culture that we now herald their 'actors' in so many different ways. Lauren Conrad was practically unknown before she made her debut on The Hills, and today she's writing her own books, which will no doubt be gobbled up by tweens and teen girls who idolize her show, clothing line and fashion sense.
Trend Themes
1. Decline of Print Publications - The rise of e-books and digital media is creating opportunities for new forms of publishing.
2. Celebrity Authors - Celebrities are leveraging their fame to enter the book publishing industry.
3. Pop Culture Influence - The popularity of reality TV shows is driving the success of related products, such as books.
Industry Implications
1. Publishing - The publishing industry must adapt to the rise of e-books and digital media or risk becoming obsolete.
2. Entertainment - The success of reality TV shows is creating opportunities for new revenue streams, such as book deals for their stars.
3. Fashion - Celebrities' influence in fashion and style can be leveraged to expand into other industries, such as publishing.
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