No one likes bathing suit shopping, but Lands’ End is trying to change that. That’s why they've just introduced their Island website.
The Island website features the sounds of waves, as well as the sight of cabanas, waterfalls and oceanside fashion shows. The interactive site lets shoppers relax and look at new suit styles.
For many, wearing bathing suits is traumatic enough, may as well make buying them enjoyable.
Implications - Tired of the increasing number of dark styles coming out, consumers are looking for subtler designs. Products featuring a subtler aesthetic are appealing to those who want to maintain an element of class in their look. Companies trying to attract more shoppers could develop their designs with this in mind.
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
64 Sets of Sweet Summer Swimwear
Chestcavity Enhancing Swimwear
Fish Scale Bathing Suits
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.