The Lacoste runway presentation at this year's Paris Fashion Week communicates vintage sensibilities and brand heritage in a bold manner. From latex-like trench coats in a variety of monochromatic colorways and beige button-up shirts with red diagonal stripe detailing to formal burnt orange shorts and ultra-long polo-style shirt dresses, the seasonal offerings definitely stand out with their exaggerated silhouettes that also revert to archival staples.
For the Spring/Summer 2020 season, a stunning contemporary approach was key for the Lacoste runway. While the color palette is kept vintage, with an emphasis on colors and shape, the tailoring aspect of the outfits ground the works in the landscape of modernity.
Photo Credits: Alessandro Lucioni
Why This Trend Is Growing
- Exaggerated Retro Runways
- Fashion brands can explore designing exaggerated retro silhouettes in their runway presentations to communicate brand heritage in a bold manner.
- Contemporary Vintage Approach
- Modern tailoring paired with a vintage color palette and shapes can help fashion brands merge the past and present in their runway presentations.
- Archival Staples
- Brands can bring back iconic items from their archives and recreate them with modern twists in their runway presentations to create a sense of nostalgia for their loyal customers.
Industries Being Reshaped
- Fashion
- The fashion industry can incorporate exaggerated retro silhouettes and contemporary vintage approaches in their runway presentations to keep up with ever-changing consumer preferences.
- Luxury Accessories
- Luxury accessories brands can look towards archival staples and reinterpret them in fresh new ways to appeal to vintage-loving consumers.
- Interior Design
- The interior design industry can take inspiration from retro fashion trends and incorporate them into home decor products to satisfy consumers' evolving tastes.
