Fluorescent Cycling Sneakers

Lacoste Laser Cruisers are Even More Effective than Reflectors

In terms of increasing your nighttime visibility, wearing these Lacoste Laser Cruisers might be the equivalent of wearing one of those bright orange and silver safety vests. The running shoes have been enhanced with luminescent EL fabric that emits a bright colorful light on the outsides of both of your feet. Such a feature is ideal for those who like to ride their bicycles or go for jogs after dark.

Equally, Adam Nagy's design is brilliant for sporting in the daytime. The electroluminescent section can remain turned off, and when you want to switch it on, simply touch the heels of the Lacoste Laser Cruisers together for a solid three seconds. A sensor will detect this position and proceed to illuminate bright pink or blue strips to give you super cool Tron-style kicks.

Luminescent Activewear
The integration of luminescent technology into activewear offers increased visibility and safety for nighttime activities.
Electroluminescent Footwear
Footwear with electroluminescent sections allows users to customize their shoe lighting for both daytime and nighttime wear.
Smart Sensors in Sportswear
The use of sensors in sportswear enables intuitive interaction and control of lighting elements for a personalized experience.

Industries Being Reshaped

Athletic Footwear
The athletic footwear industry can incorporate luminescent and electroluminescent materials to enhance safety features and fashion.
Sportswear
Sportswear brands can explore the integration of smart sensors and lighting features to provide innovative and customizable products.
Outdoor Recreation
The outdoor recreation industry can utilize luminescent activewear and footwear to improve nighttime visibility and safety for activities such as biking and running.
SCORE
3.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 41%
Activity 53%
Freshness 8%

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