Reebok offers a new colorway of the Premier Road Modern sneaker model in Dark Hyper for those who enjoy running at nighttime. To ensure that others are aware of runners on the road during dark, these shoes are fluorescent due to its hi-vis palettes and texture of the pieces.
The Dark Hyper palette is a blend of bright yellow, light blue, and a smokey black. The design has an abstract look with the iconic Vector logo found on the midfoot overlay, which rests right beneath the usual printed Vector graphic. Additional details include the blocky tongue made from neoprene materials and the toeboxes are bold with silver heel pieces. The rest of the shoes include the blue and black DMX Ride midsole foundation.
Image Credit: Reebok
What's Driving This Trend
- Nighttime Running Gear
- Opportunity to innovate and develop new safety-enhancing gear for nighttime runners.
- Hi-vis Design
- Opportunity for clothing and accessory companies to incorporate hi-vis designs, not just for safety, but also as a fashion statement.
- Abstract Aesthetics
- Opportunity for designers to explore abstract design elements and incorporate them into everyday products, such as sneakers.
Who This Affects Most
- Athletic Footwear
- The athletic footwear industry can capitalize on the trend of safety-enhancing shoes for runners.
- Safety Equipment
- Opportunity for safety equipment companies to invest in developing products that can improve visibility and make outdoor activities safer.
- Fashion
- Fashion companies can explore new ways of creating fashionable clothing that is also practical and safety-enhancing for outdoor activities.
