Luxury fashion house Balenciaga introduces brand new colorways of the Runner model, detailing the shoe with hi-vis hues that cannot be missed on those outdoor runs. The sneaker kicks off with a black base foundation made with mesh for a touch of breathability.
It is then layered with off-white materials imitating leather, followed by police blue and vivid green overlaying on top. This gives the shoe a nostalgic design that nods to the early 2000s with the slightly chunky silhouette. Additional details include the grey mesh tongue that is marked with branding details applied with embroidery, the Tipex-style sizing seen on the toe section in a white hue. At the back of the shoe is more sizing along with branding details to round it all out.
Image Credit: Balenciaga
Why This Trend Is Growing
- Fluorescent Sneaker Colorways
- Luxury fashion houses are incorporating fluorescent hues in their sneaker designs to make a bold statement and enhance visibility during outdoor runs.
- Nostalgic Designs
- Designers are creating sneakers with chunky silhouettes and vintage-inspired colorways as a nod to 2000s fashion trends.
- Branded Details
- Sneaker manufacturers are incorporating embroidery and unique branding details on the tongue and back of the shoe to make their designs stand out.
Industries Being Reshaped
- Fashion and Luxury
- The fashion and luxury industry can incorporate fluorescent colorways in other product lines like apparel and accessories to appeal to fashion-conscious consumers.
- Sporting Goods
- Sporting goods companies can create their own versions of chunky, nostalgic sneakers with hi-vis hues to appeal to consumers who prioritize style and functionality in their athletic footwear.
- Embroidery and Printing Services
- Manufacturers that specialize in custom embroidery and printing services can partner with sneaker brands to provide unique branding details on their shoes.
