Fashion label Lack of Guidance launches its newest collection for the Spring/Summer 2021 season. The Amsterdam-based brand celebrates a football inspiration in terms of the design. The apparel is shot by Dutch photographer Eva Roefs and the designs are showcased in a minimal lookbook.
The main focus of the capsule is spotlighted by the graphics that detail the silhouettes. The familiar classic logo makes its way onto the David and Alessandro tees and a sporty option is entitled the Sport Tee. Another set of the Javier tees are marked with the Italian-themed chest graphic. Rounding out the rest of the collection Frank tees, a Pavel hoodie in a Gray Melange, and the Alessandro track pants.
Image Credit: Eva Roets
What's Driving This Trend
- Sports-inspired Fashion
- Opportunity for fashion labels to create collections inspired by various sports as a way to tap into the popularity of the sports industry and cater to consumers that are interested in both fashion and athletics.
- Minimalistic Lookbooks
- Opportunity for brands to showcase their products in simple and clean lookbooks, as this approach can help highlight the features of the product and make it more appealing to the consumer.
- Graphic-design Focused Capsules
- Opportunity for brands to leverage graphic design elements to create unique and eye-catching collections that stand out in the market and appeal to consumers.
Who This Affects Most
- Fashion
- Opportunity for fashion labels to leverage sports iconography and graphics to create unique, eye-catching collections that appeal to consumers looking for sportswear-inspired fashion.
- Photography
- Opportunity for photographers to collaborate with fashion brands and use their skills to create visually stunning and impactful lookbooks that showcase the brand's products in a new and innovative way.
- Athletic Apparel
- Opportunity for athletic apparel brands to expand into the fashion market and offer collections that cater to consumers who are looking for both high-quality athletic wear and stylish, trendy clothing options.
