The La Maison Simons Spring 2013 campaign features some of the Canadian department store's cutest offerings for the warmer weather.
Starring blonde beauty Jessica Hart, the campaign features everything you need for spring: swim suits, tank tops, shorts, rompers, and the occasional jacket or long-sleeved top for when the temperatures drop at night. Although the clothes in the campaign definitely look good - I might be browsing the Simons' website after this - what makes the images stand out is Jessica Hart. Her bleach blonde hair, amazing body and ever so slight gap between her two front teeth make her the perfect face for the campaign.
Just a heads up, looking through all of the images from the La Maison Simons Spring 2013 campaign may lead you to a bit of a shopping spree afterwards.
Key Themes Behind This Trend
- Blonde Beauty Campaigns
- The fashion industry could capitalize on campaigns featuring models with natural-looking physical features to promote a more inclusive standard of beauty.
- Seasonal Collection Campaigns
- Department stores could innovate their campaigns by including new, unexpected items in their seasonal collections, leading to increased customer engagement.
- Swimwear Focused Campaigns
- As swimwear continues to be a staple in warm-weather fashion, campaigns focused exclusively on swimsuits offer a marketing opportunity for swimwear and beachwear companies.
Where This Applies
- Fashion Retail
- Department stores and clothing brands could benefit from innovative campaigns that incorporate new items, such as swimwear, and feature diverse models.
- Swimwear
- Innovative swimwear and beachwear companies could utilize swimwear-focused campaigns to promote their products and increase sales.
- Marketing and Advertising
- Marketing agencies could explore new, inclusive standards of beauty in campaigns to promote products and brands.
