La Machine à Voyager Asks Parisians Where They'd Like to Escape To

 - Mar 28, 2011
References: ddb & bldgwlf
If only this object from La Machine à Voyager ad campaign popped up in Toronto to actually grant a wish, I'd be a happy man.

Advertising agency DDB shot this advertising campaign for Voyages SNCF. La Machine à Voyager commercial displays a mysterious black cube in the middle of Palais Royal Square in Paris. Three individual passersby decide to approach it and surprisingly, hear a voice asking them where they would want to go if they could escape anywhere. Once the answer is given, the cube throws a magnificent display of fireworks, music, confetti and a giant ticket. The ad doesn't reveal if the three individuals actually win a trip; regardless, Voyages SNCF has certainly found the best campaign to get people's attention.