Bedazzled 90s-Inspired Fashion

KYE Debuted Its New Fall/Winter Line at Seoul Fashion Week

During Seoul Fashion Week 2017, a 6 day event that started on March 27th and ended on April 1st, KYE debuted its eccentric Fall/Winter line of apparel.

The styles have a clear retro vibe, with furs, leopard prints, velour, and oversized cuts used plentifully. A variety of the pieces, namely sweaters and accessories, also come with bedazzled detailing, which helps to give the line a bit of a nostalgic feel. Although prints vary greatly, a few standout pieces feature collages of cash, snakeskin, and a unique kind of emoji camouflage. The latter is featured on everything from beige miniskirts, to bright pink and red blazers.

Despite the retro vibe of the apparel, KYE's runway show had a futuristic aesthetic to it, as models posed with powerful red makeup, and sported modern accessories and cuts.

Retro-inspired Fashion
Opportunity for brands to incorporate nostalgic elements into their apparel lines.
Bedazzled Detailing
Potential for designers to add sparkle and embellishments to their clothing and accessories.
Futuristic Aesthetic
Chance for fashion designers to experiment with modern accessories and cuts.

Industries Being Reshaped

Fashion Design
Innovative designers can incorporate retro and futuristic elements into their clothing lines.
Accessories
Opportunity for accessories designers to create bedazzled and embellished pieces.
Makeup
Makeup brands can experiment with powerful and bold makeup looks to complement retro and futuristic fashion trends.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 33%
Freshness 8%