The K-Pop Curve is a building in South Korea, and Moon Hoon architecture firm recently upgraded the design so that it would be distinct from the surrounding structures.
The bottom half of the building is used for commercial purposes such as retail, and the top half for residential living. Since the structure was located on a corner, Moon Hoon worked with this and made this part of the facade into a smooth curving shape (fitting with the name of the place too). In the middle, a rectangle box shoots through the center, ending in a balcony on one side where people can get some fresh air. Looking at the buildings on either side, one's eye is immediately drawn to the K-Pop Curve.
Photo Credits: designboom, moonhoon