The Kopparberg Cherry Cider is a new flavor option from the brand that aims to address consumer demand for fruit-forward ciders as they shift towards libations with a crisp, refreshing profile. The cider will launch in February and features a 4% ABV along with a light, fruity profile that's achieved with an apple cider base and a hint of sweet cherry. Curious consumers will be able to get their hands on the libation starting on February 3 at Tesco locations in the UK with availability extending to Asda, Sainsbury's and Morrisons on March 2, 8 and 30, respectively.
Kopparberg Head of Marketing Rob Salvesen spoke on the new Kopparberg Cherry Cider saying, "Fruit ciders continue to be increasingly popular in the UK, and due to increasing demand for new flavors, we are excited to be launching our new cherry flavor to the UK off-trade. Our focus on delivering a variety of much-loved crisp and refreshing flavors is what we feel sets us apart from other ciders on the market.”