The KODAK Mini 2 has been announced by the brand as the latest instant printer that will provide users with the ability to create physical keepsakes wherever they are thanks to the mobile design of the unit.
Boasting Bluetooth and NFC connectivity, the printer is able to be accessed via an accompanying smartphone app for anyone to use the peripheral to print credit card-sized photos. Users can take advantage of a variety of personalization settings within the app to add filters, stickers and templates for personalized printed images.
The KODAK Mini 2 instant printer is set to retail for $99 and acknowledges the return of the physical photo despite the shift towards social media sharing. As consumers accept social network photo sharing as commonplace, we'll likely continue to see more users crave physical keepsakes like printed pictures.
What's Driving This Trend
- Mobile Instant Printers
- Opportunity for disruptors to create streamlined and high-quality mobile instant printers with innovative personalization options to meet growing consumer demand for physical keepsakes.
- Bluetooth and NFC Connectivity Technology
- Opportunity for disruptors to utilize Bluetooth and NFC connectivity technology in various industries, such as retail and healthcare, to enhance customer and patient experiences through smart printing and mobile device integration.
- Retro-futuristic Design Aesthetic
- Opportunity for disruptors to utilize retro-futuristic design aesthetics across various industries to tap into consumers’ nostalgia and differentiate their products from competitors.
Who This Affects Most
- Photography and Printing Industry
- Opportunity for disruptors to introduce mobile instant printers with innovative personalization features, as consumers seek physical keepsakes amidst increasing digital photo sharing.
- Retail Industry
- Retail industry players can utilize Bluetooth and NFC connectivity technology to provide customers with smart printing options, enhancing the in-store experience and ultimately improving customer satisfaction and retention.
- Healthcare Industry
- The healthcare industry can leverage Bluetooth and NFC connectivity technology to streamline printing processes and integrate mobile devices for better patient experiences, convenience, and outcomes.
