Twenty-something urban consumers seek to discover and make choices beyond the superficial; accordingly, Tiger Beer has launched a campaign that aims to provoke, then reward curiosity called ‘Know The Not Known.’
‘Know The Not Known’ features up-and-coming contemporary talents from the four fields of art, music, design and film, and will provide access to the best parties in London, from Halloween secret cinema in a park to art openings. Through the Facebook page, their curiosity is rewarded by access to underground, invite-only Vice magazine and Tiger-supported events.
Why This Trend Is Growing
- Exclusive Access Campaigns
- Brands can launch exclusive access campaigns that provoke curiosity and reward consumers for making uncommon choices.
- Up-and-coming Talent Showcases
- Campaigns can feature up-and-coming talents from various fields to engage with and offer experiences to consumers.
- Social Media Rewards Programs
- Social media can host rewards programs that offer unique and exclusive experiences to consumers who engage with a brand's content.
Industries Being Reshaped
- Alcohol and Beverages
- Alcohol and beverage brands can launch campaigns that offer unique and exclusive experiences to engage consumers and build brand loyalty.
- Entertainment
- Entertainment companies can showcase up-and-coming talent in various fields to create unique and memorable experiences for consumers.
- Social Media
- Social media companies can partner with brands to host rewards programs that incentivize user engagement and offer exclusive experiences to users.
