What is the trend of exclusive access campaigns?

Brands can launch exclusive access campaigns that provoke curiosity and reward consumers for making uncommon choices.

What is the trend of up-and-coming talent showcases?

Campaigns can feature up-and-coming talents from various fields to engage with and offer experiences to consumers.

What is the trend of social media rewards programs?

Social media can host rewards programs that offer unique and exclusive experiences to consumers who engage with a brand's content.

What are the implications for the alcohol and beverages industry?

Alcohol and beverage brands can launch campaigns that offer unique and exclusive experiences to engage consumers and build brand loyalty.

What are the implications for the entertainment industry?

Entertainment companies can showcase up-and-coming talent in various fields to create unique and memorable experiences for consumers.

What are the implications for the social media industry?

Social media companies can partner with brands to host rewards programs that incentivize user engagement and offer exclusive experiences to users.

Underground Beer Promos : know the now known

Underground Beer Promos

Tiger Beer 'Know the Not Known' Gives Exclusive London Nightlife Access

leewashington — October 10, 2010 — Art & Design

References: facebook

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Twenty-something urban consumers seek to discover and make choices beyond the superficial; accordingly, Tiger Beer has launched a campaign that aims to provoke, then reward curiosity called ‘Know The Not Known.’

‘Know The Not Known’ features up-and-coming contemporary talents from the four fields of art, music, design and film, and will provide access to the best parties in London, from Halloween secret cinema in a park to art openings. Through the Facebook page, their curiosity is rewarded by access to underground, invite-only Vice magazine and Tiger-supported events.

Trend Themes

Exclusive Access Campaigns — Brands can launch exclusive access campaigns that provoke curiosity and reward consumers for making uncommon choices.
Up-and-coming Talent Showcases — Campaigns can feature up-and-coming talents from various fields to engage with and offer experiences to consumers.
Social Media Rewards Programs — Social media can host rewards programs that offer unique and exclusive experiences to consumers who engage with a brand's content.

Industry Implications

Alcohol and Beverages — Alcohol and beverage brands can launch campaigns that offer unique and exclusive experiences to engage consumers and build brand loyalty.
Entertainment — Entertainment companies can showcase up-and-coming talent in various fields to create unique and memorable experiences for consumers.
Social Media — Social media companies can partner with brands to host rewards programs that incentivize user engagement and offer exclusive experiences to users.

Score

Popularity

Activity

Freshness