This kite-powered yacht, designed by Stefani Krucke, brings kite sailing technology into the luxury category of leisure yachts. This yacht has many innovative features, including using constant and stronger wind speeds found at higher altitude to its advantage. Another attribute that makes the kite better than a sail is that the kite has less surface area but still generates enough force so that even a gentle breeze lifts the hull to a planing speed.
Implications - Though it used to be of minimal concern, environmental sustainability now ranks among the most important details a customer will edify before a purchase. Businesses who display the eco-friendliness of their product upfront and frankly will find immediate favor among modern consumers who are typically very concerned about the environmental effects of their purchases.