Nike and CLOT introduce a new iteration of the iconic Air Max 1 sneaker model that boasts the name "Kiss of Death. -- Cha" It made its original debut online on Instagram. Founder and singer Edison Chen is seen wearing them in a dark photograph.
It is also shown in a product photo that slightly showcases some brown tones throughout with bright detailing. CLOT spotlights tea as the main theme behind the design, showcasing it through the rich brown hues of the favored warm beverage. Specifically, CLOT aims to capture the same spirit as tea that is enjoyed post-traditional Chinese reflexology. The new shoes are expected to arrive later this March during Air Max Day 2021.
Image Credit: CLOT
What's Driving This Trend
- Tea-inspired Footwear
- CLOT's Kiss of Death Air Max 1 sneaker is designed with the rich brown hues of tea in mind, representing a trend of incorporating inspiration from traditional beverages into footwear design.
- Dark Tonal Sneakers
- The dark tones of CLOT's Kiss of Death Air Max 1 sneaker represent a trend towards more subdued and versatile footwear colorways.
- Personalized Sneaker Releases
- Releasing a highly sought-after product through founder and influencer Edison Chen's personal social media platforms indicates a trend towards personalized and targeted product launches.
Who This Affects Most
- Footwear
- The footwear industry can capitalize on incorporating inspiration from traditional food and beverage into product design to create new flavorful offerings for consumers.
- Fashion
- The fashion industry can keep up with the trend towards dark tonal and versatile footwear designs in their upcoming seasonal collections.
- Marketing and Advertising
- The marketing and advertising industry can capitalize on personalized and targeted product launches for maximum impact and engagement with consumers.
